Erweiterte Suche
Preis einschränken:

Newsletter

Melden Sie sich jetzt an und erhalten Sie regelmäßig Informationen über neue Produkte, Sonderangebote oder neue Gutscheine.

Mit * gekennzeichnete Felder sind Pflichtfelder.

61,09 EUR*
Details Consumer Research: Postcards From the Edge (Consumer Research and Policy)

(a collection of cutting-edge essays by leading exponents of postmodern consumer research from Europe and America. Topics covered include:* chronicle, composition and fabulation in consumer research* postmodern approaches to pluralism in consumer ...

53,03 EUR*
Details Virtual Social Identity and Consumer Behavior

Virtual Social Identity and Consumer Behavior How can corporate America effectively target the growing flood of consumers participating in online Full description

9,52 EUR*
Details Synergy 21 Consumer USB Zigarettenanzünder *blau*

Synergy 21 Consumer USB Zigarettenanzünder *blau*

33,43 EUR*
Details Risk Management in Consumer Financial Institutions: Modern Tools & Guidelines for All Business Units, Including Country Managers and Ceos

Risk Management in Consumer Financial Institutions Written for consumer banking or similar financial institutions staffs, Risk Management in Consumer Financial Institutions by Jesus Cornejo shares the brass tacks of the consumer finance industry ...

101,54 EUR*
Details VOICE OF THE CITIZEN CONSUMER (Studies of the German Historical Institute London)

The Voice of the Citizen Consumer Citizen consumers have two voices in the public sphere: one constructed by consumer movements, the other by opinion polls and market research. The volume combines them, bringing together research areas so far treated ...

11,37 EUR*
Details Timeless Simplicity: Creative Living in a Consumer Society: Creating Living in a Consumer Society

Timeless Simplicity This is a book about simplicity, not destitution, not parsimoniousness, not self-denial, but the restoration of wealth in the midst of an afflence in which we are starving the spirit. Full description

21,90 EUR*
Details The Indian Consumer: One Billion Myths, One Billion Realities

The Indian Consumer A guide that exposes the apocryphal Indian 'middle class'. It offers an assessment of India's consumer market to help entrepreneurs and companies develop realistic strategies for doing business in India.

19,33 EUR*
Details Likeable Business: Why Today's Consumers Demand More and How Leaders Can Deliver: Why Today's Consumers Demand More and How Leaders Can Deliver

Likeable Business: Why Today's Consumers Demand More and How Leaders Can Deliver Lays out 11 strategies for organizations of all sizes to spur growth, profits, and overall success. This title reveals the remarkable returns you get when you gain the ...

80,16 EUR*
Details Fair Trade and the Citizen-Consumer: Shopping for Justice? (Consumption and Public Life)

Fair Trade and the Citizen-Consumer Drawing on international perspectives, this book explores the growing fair-trade consumer movement and why it has become a global phenomenon. Full description

12,95 EUR*
Details Consumerology: The Truth about Consumers and the Psychology of Shopping

Consumerology Available in paperback for the first time, this new updated and revised second edition of Consumer.ology: the Truth About Consumers and the Psychology of Shopping contains a new introduction and epilogue, in which Philip Graves reveals ...

52,94 EUR*
Details Digital Copyright and the Consumer Revolution: Hands Off My iPod

This book documents and evaluates the growing consumer revolution against digital copyright law, and makes a unique theoretical contribution to the debate surrounding this issue. With a focus on recent US copyright law, the book charts the consumer ...

33,96 EUR*
Details Brand New: How Entrepreneurs Earned Consumers' Trust from Wedgwood to Dell

Brand New: How Entrepreneurs Earned Consumers' Trust from Wedgwood to Dell

11,99 EUR*
Details The Morality of Spending: Attitudes Toward the Consumer Society in America 1875-1940: Attitudes Towards the Consumer Society in America, 1875-1940

The Morality of Spending A brilliant history of American misgivings about the consequences of their comfort, affluence, and luxury. An illuminating study, intelligent and perceptive...full of interesting insights. Reviews in American History. Full ...

70,68 EUR*
Details Consumer Behaviour

Consumer behaviour is the study of how, where, when and why we conduct the exchange elements of our lives to satisfy our needs and desires. It is fundamental to marketing as marketing is concerned with supplying and anticipating customer requirements ...

266,43 EUR*
Details Food, People and Society: A European Perspective of Consumers' Food Choices

Food, People and Society A unique insight into the decision-making and food consumption of the European consumer. The volume is essential reading for those involved in product development, market research and consumer science in food and agro ...

48,08 EUR*
Details Food Frauds. Simple Methods of Detecting Adulterations in What We Consume

[ Food Frauds. Simple Methods of Detecting Adulterations in What We Consume Thompson, Thomas Oliver ( Author ) ] { Paperback } 2014

125,41 EUR*
Details The Saturated Society: Governing Risk and Lifestyles in Consumer Culture: Regulating Risk and Lifestyle in a Consumer Culture (Theory, Culture & Society (Hardcover))

The Saturated Society Detailed and thought-provoking discussion of lifestyle regulation and how preventive lifestyle policies need to be shaped with the 'saturated society' - a society of self-controlled, fully autonomous individuals - in mind. Full ...

37,77 EUR*
Details Creator to Consumer in a Digital Age: Australian Book Production in Transition

Creator to Consumer in a Digital Age: Australian Book Production in Transition Creator to consumer in a digital age provides a snapshot of the Australian book production industry at the beginning of the new millennium. We find an industry in ...

85,79 EUR*
Details Brand Equity & Advertising: Advertising's Role in Building Strong Brands (Advertising and Consumer Psychology)

Brand Equity & Advertising: Advertising's Role in Building Strong Brands (Advertising & Consumer Psychology)